Digital Transformation in the Middle East: A New Era of Patient – Centric Care

The MENA region is undergoing a remarkable transformation in its healthcare landscape, driven by the digital transformation in the Middle East. This significant push towards robust digital health infrastructure is reshaping how healthcare services are delivered and managed across the region. This evolution is marked by substantial investments in cutting-edge technologies such as artificial intelligence (AI), the Internet of Things (IoT), and 5G.

Countries like the UAE and Saudi Arabia are at the forefront of this change, leveraging AI to enable more accurate diagnostics and personalized treatment plans, thereby improving patient outcomes. The integration of IoT in healthcare systems facilitates real-time monitoring of patients’ health, enhancing preventive care and enabling timely interventions. The advent of 5G technology is revolutionizing telehealth services, providing faster and more reliable connectivity for remote consultations and medical procedures, thus ensuring that quality healthcare is accessible even in the most remote areas. In 2020, mobile technology and services contributed significantly to the global economy, generating $4.4 trillion. According to the Mobile Economy 2021 Report, this figure is expected to rise to approximately $5 trillion by 2025.

In the UAE, initiatives like the Emirati Genome Program aim to sequence the genomes of 10,000 citizens, using AI algorithms to analyze this extensive dataset. This project underscores the UAE’s commitment to advancing healthcare through genomic medicine, positioning it as a leader in the region. Similarly, Saudi Arabia’s Vision 2030 emphasizes the integration of digital health technologies to streamline healthcare operations, reduce costs, and enhance the overall efficiency of the healthcare system. Likewise, a recent study indicates that approximately 61% of companies surveyed in the Middle East intend to invest in 5G-enabled campus networks, showcasing the growing commitment to leveraging digital transformation in the Middle East to advance healthcare and technology integration.

The Role of Artificial Intelligence in Healthcare

AI for healthcare is revolutionizing the field by enabling more accurate diagnostics, personalized treatment plans, and improved patient outcomes. By leveraging AI algorithms to analyze extensive datasets, researchers can gain valuable insights into genetic predispositions and tailor treatments accordingly. This initiative exemplifies the UAE’s commitment to advancing healthcare and positions it as a leader in genomic medicine in the region. The integration of AI for healthcare is pivotal in driving these advancements.

AI-Powered Innovations in MENA Healthcare

Several pioneering companies are leading the charge in AI and biotechnology within the MENA region, driving advancements in medical research and patient care:

• Rology, a teleradiology startup, is using AI to democratize radiology access in underserved areas by offering AI-driven diagnostics. They have achieved 99.8% medical accuracy and FDA 510(k) clearance. Rology is present in over 9 countries across the Middle East and Africa, with offices in Egypt, Kenya & Saudi Arabia.
• Proteinea, TechBio Company employing proprietary AI models and computational tools to engineer next-gen antibodies with improved efficacy, safety and convenience. Proteinea is proudly based between Boston, MA – Cairo, Egypt, – Thuwal, KAUST, Saudi Arabia is unlocking the potential of next-generation antibodies, garnering multiple grants and funding to revolutionize treatments and make personalized medicine more accessible.
• NoorDx is leading the MENA region’s AI-driven healthcare transformation with precision medicine solutions tailored to Saudi and regional genetic challenges. Founded by Saudi experts, NoorDx utilizes advanced genetic testing and AI to deliver rapid, reliable, and personalized healthcare insights. Based at KAUST’s Research Park, NoorDx is committed to bringing genetic testing back to Saudi Arabia, ensuring secure, swift patient care, and advancing research in critical areas like cancer and environmental genetics. By harnessing AI, NoorDx is dedicated to improving lives and driving healthcare innovation
• AlProtein, Egypt’s first biotech startup, uses algae and aquatic plants with AI to produce sustainable protein powders. Founded by young scientists from Zewail City, AlProtein aims to reduce carbon emissions and eliminate the need for fertile land, making it ideal for water-scarce regions. By 2025, they plan to scale commercially and replace 1,000 tons of traditional meat by 2030, aligning with several UN Sustainable Development Goals focused on health, sustainability, and innovation.

Governmental Initiatives and Partnerships

Governments in the MENA region are actively investing in AI-driven healthcare initiatives and fostering collaboration with the private sector:

• In October 2023, the UAE’s Ministry of Health and Prevention (MoHAP) launched the country’s first Center of Excellence (COE) for artificial intelligence. The center aims to digitize health data, employ smart technologies, and establish a comprehensive digital service ecosystem.
• The Abu Dhabi Department of Health (DoH) teamed up with Mohamed Bin Zayed University of Artificial Intelligence (MBZUAI) and Core42 to launch the Global AI Healthcare Academy in Abu Dhabi. The academy provides AI training to healthcare professionals, equipping them with skills to enhance diagnostic and operational efficiency and improve patient care.

Challenges and Opportunities

While the MENA region is making significant strides in AI-driven healthcare, there are still challenges to overcome:

• Uneven distribution of technological infrastructure highlights the need for targeted investments to bridge disparities in access and quality of care.
• Fragmented healthcare systems spanning nationals, expatriates, private and public sectors, and government and defense health systems pose challenges in aligning partnerships.
• Regulatory frameworks are rapidly evolving to accommodate AI’s growing role, but data privacy and ethical considerations remain crucial.

Despite these challenges, the MENA region is well-positioned to capitalize on the opportunities presented by AI in healthcare. With strategic investments, targeted initiatives, and collaborative partnerships, the MENA region can harness the power of AI to improve patient outcomes, enhance healthcare efficiency, and drive innovation in the sector.

IoT: Connecting Patients and Providers

The Internet of Things (IoT) is another transformative technology making waves in MENA healthcare. The UAE’s Dubai Health Authority (DHA) has introduced the Dubai Health Experience (DHX), a platform that connects patients with healthcare providers through a mobile app. This initiative allows patients to monitor their vital signs and share real-time health data with their care teams, facilitating proactive and personalized care.

In Saudi Arabia, the implementation of remote patient monitoring systems is gaining traction. These systems utilize IoT-enabled devices to track patients’ health metrics, enabling healthcare professionals to intervene early and manage chronic conditions more effectively. The adoption of IoT solutions in healthcare, whether in Riyadh or Dubai, signifies a paradigm shift towards patient-centric care, enhancing efficiency, effectiveness, and equity throughout the healthcare continuum.

5G in the Middle East: The Backbone of Digital Healthcare

The rollout of 5G technology is set to revolutionize healthcare delivery in the MENA region. With its high-speed connectivity and low latency, 5G enables real-time data sharing and telemedicine applications, significantly advancing the digital transformation in the Middle East. In 2024, the UAE launched its first 5G-enabled hospital, allowing healthcare professionals to conduct remote consultations and even perform robotic surgeries with unprecedented precision.

Forecasts indicate a significant rise in 5G in the Middle East and North Africa region. In 2022, the region had 24 million 5G mobile subscriptions, which is projected to reach 270 million by 2028. Saudi Arabia is also investing in 5G infrastructure, with plans to establish 5G-enabled healthcare facilities across the country. These facilities will facilitate the seamless integration of AI and IoT technologies, enabling more efficient data sharing and collaboration among healthcare providers.

Overview of 5G Developments in MENA

1. Saudi Arabia: The Kingdom is at the forefront of 5G deployment, with major investments aimed at enhancing its telecommunications infrastructure. The establishment of 5G-enabled healthcare facilities will not only improve patient care but also facilitate the integration of advanced technologies such as AI and IoT, enabling real-time data sharing and collaboration among healthcare professionals.
2. United Arab Emirates (UAE): The UAE has been a pioneer in 5G technology, with operators like Etisalat and du leading the charge. The country has been recognized for providing some of the fastest 5G services globally. The GSMA reports that the UAE has more than 1 GHz of licensed spectrum available for mobile broadband services, positioning it among the leaders in 5G deployment in Europe, the Americas, and Asia Pacific.
3. Qatar: Qatar is also advancing its 5G capabilities, with Ooredoo being one of the first operators globally to launch commercial 5G services. The country is focusing on enhancing its digital infrastructure to support various sectors, including healthcare, education, and smart city initiatives.
4. Kuwait and Bahrain: Both countries are actively working on 5G spectrum assignments and have initiated trials to explore the potential of 5G technology. This includes collaborations with international firms to enhance their telecommunications capabilities.
5. North Africa: Countries like Egypt, Algeria, and Morocco are in various stages of preparing for 5G deployment. Egypt is developing a legal framework for 5G spectrum allocation, while Algeria and Morocco are conducting trials to assess the feasibility of 5G services. Tunisia is expected to launch 5G services in 2023, pending spectrum allocation.

Key Events and Conferences

• 5G MENA 2022: This prominent event held in Dubai brought together industry leaders to discuss the future of 5G technology in the region. Companies showcased innovative solutions that leverage 5G capabilities, including AI and IoT applications across various sectors, particularly healthcare and smart cities.
• 5G-Advanced Forum: Recently held in Dubai, this forum focused on the evolution from 5G to 5G-Advanced (5G-A), discussing the technological advancements and implications for digital innovation across the MENA region. The forum highlighted the collaborative efforts of telecommunication leaders, regulatory authorities, and technology firms to drive the transition towards more advanced 5G technologies

Empowering Patients through Digital Health

Digital health technologies, including telehealth, empower patients by giving them greater control over their healthcare journeys. In May 2022, the Dubai Health Authority (DHA) upgraded its Electronic Medical Record (EMR) system, “Salama,” to enhance the digital experience for patients. The update aims to provide broader access to healthcare services through the DHA app and improve patient experience. The system now holds over five million medical records. This level of accessibility fosters patient engagement and encourages adherence to treatment plans. Additionally, telehealth services enable remote consultations, further enhancing patient convenience and care continuity.

Just like this, The Moroccan government has partnered with a French AI company, AI Crafters, to introduce an AI-based system for early detection of diabetic retinopathy. This system analyzes retinal images to identify patients at risk of vision loss, allowing for timely intervention and treatment. The French company, AI Crafters, operates in Morocco and France, and works with partners in the Middle East, including Saudi Arabia, Oman, and the United Arab Emirates. The company is also expanding its reach into Europe and West Africa.

Egypt is grappling with a significant rise in breast cancer cases, with one woman diagnosed every 23 minutes and 60% of cases detected at late stages, leading to substantial treatment costs and higher mortality rates. To address this crisis, the government is developing an AI-powered platform, Vara, for early breast cancer detection. Vara, trained on over 9 million images in Germany, enhances radiologists’ accuracy and confidence in assessments, and is integrated into the screening processes of several high-quality clinics in Cairo. Organizations can incorporate Vara’s AI-based screening into their health plans, offering annual mammography to women over 40, which can reduce treatment costs and improve survival rates. Additionally, Vara supports corporate awareness campaigns to encourage screening and promote workforce health.

Saudi Arabia’s Ministry of Health has developed the Sehhaty app, which offers users access to telemedicine consultations, medication delivery, and health education resources. By putting healthcare at patients’ fingertips, these digital initiatives improve health literacy and encourage proactive health management.

Talking about government initiatives, MENA region governments are making significant strides in AI-driven healthcare. Saudi Arabia’s Ministry of Health has launched AI projects and established the National Center for Artificial Intelligence in Healthcare to advance disease prediction and treatment. The UAE’s Dubai Future Foundation is developing AI and robotics solutions through Dubai Future Labs. Qatar’s Qatar Computing Research Institute is focusing on AI in medical imaging and genomics at its Center for Artificial Intelligence in Healthcare. Meanwhile, Morocco is collaborating with the WHO to create a national AI healthcare strategy, including regulatory frameworks and professional training.

Enhancing Health Data Management with Blockchain Technology

Blockchain technology provides secure and transparent data management solutions for healthcare applications, ensuring patient health records’ integrity, privacy, and interoperability. Blockchain-based IoT solutions offer a reliable framework for storing, sharing, and accessing sensitive health information in the MENA region.

In Saudi Arabia, the Saudi Arabian Monetary Authority (SAMA) has joined the RippleNet blockchain network to enhance the speed and security of cross-border payments for domestic banks. Al Rajhi Bank has already conducted the first blockchain-based wire transfer from Riyadh to Jordan. Additionally, researchers in Saudi Arabia are developing a framework to integrate blockchain with healthcare data security, employing a multi-criteria decision-making (MCDM) approach to assess blockchain’s potential in this sector. Meanwhile, the UAE and Saudi central banks are jointly exploring the possibility of a blockchain-based cryptocurrency to facilitate cross-border transactions.

Other MENA Countries Adopting Blockchain Technology

While Saudi Arabia and the UAE are at the forefront of the adoption of blockchain technology, the other countries in the MENA region are incorporating blockchain practices in their healthcare systems, which serves as beacons of hope for the healthcare sector.

1.     Tunisia

As Tunisia navigates its transition through social, political, economic, technological, and epidemiological changes, it faces significant challenges in its healthcare sector, including counterfeit medicines, drug availability, wastage, and a fragmented healthcare information system. These issues are compounded by inadequate collaboration among healthcare stakeholders, hindering progress towards a patient-centered, preventative care model. However, emerging technologies like blockchain present promising solutions. Tunisian universities and research institutions are exploring blockchain applications to enhance patient data security, interoperability, and integration with existing health information systems.

2.     Morocco

In Morocco, the potential for blockchain to revolutionize healthcare is also becoming evident. Blockchain’s ability to ensure the accuracy and immutability of medical records is gaining traction, bolstered by increased investments and technological advancements. Notably, IBM’s introduction of a low-cost blockchain platform for startups in March 2018 is fostering innovation and encouraging the adoption of blockchain in healthcare organizations. The Synaptic Health Alliance, formed by leading healthcare entities like Humana, Quest Diagnostics, and Optum, is leveraging blockchain to enhance provider-to-provider data exchange, aiming to improve efficiency and reduce costs.

On February 22, 2024, the IEEE Morocco Blockchain Summit took place in Rabat, Morocco, organized by AMTIC, INPT, and the IEEE Morocco Section. The event, held in hybrid mode, gathered academia, industry professionals, and other stakeholders to discuss blockchain technology’s impact on healthcare. The summit featured keynote presentations and interactive panels, highlighting blockchain’s potential to strengthen digital trust and address ongoing challenges in healthcare. The discussions underscored blockchain’s role in advancing healthcare systems across the MENA region, promising improved patient care, financial management, and safety.

3.     Jordan

Blockchain technology is increasingly evolving in Jordan’s healthcare sector, promising significant improvements in healthcare quality. To fully realize this potential, it’s crucial to address healthcare professionals’ concerns and understand the factors influencing the adoption of blockchain systems. By integrating elements from the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), Jordanian research aims to provide a thorough analysis of what drives or hinders the acceptance of blockchain in healthcare. This combined approach will help identify key factors like usability, privacy, and convenience, thereby guiding the development of effective blockchain-based healthcare solutions. Successful adoption of these systems could lead to enhanced data security, improved patient care, and reduced administrative costs, thereby making healthcare services more efficient and accessible in Jordan.

As blockchain technology continues to evolve, its integration into healthcare could significantly enhance the efficiency and effectiveness of health services, paving the way for a more resilient and patient-focused healthcare landscape in the broad MENA region.

Insights from the 35th Digital Transformation Summit

The future of healthcare is undeniably digital. The 35th Edition DIGITAL TRANSFORMATION SUMMIT, held in the UAE in April 2024, provided a glimpse into what lies ahead for the healthcare industry, offering access to leading experts and their discussions on the future of healthcare. The Summit brought together over 300 C-Level Executives, Directors, and Heads of Technology to discuss the potential of AI, Web 3.0, IoT, Quantum Computing, Cyber Security, and other 4IR technologies. They revealed the insights needed to embrace impactful change immediately. Apart from this, DUPHAT TECH 2025, set to be held in January 2025, will focus on various aspects such as medicine production, pharmaceutical manufacturing machinery, packaging in pharmaceutical plants, pharma processing equipment and machinery, and automation in packing and processing systems.

As the region continues to invest in digital health infrastructure and foster innovation, we can expect to see even more exciting developments in the years to come. The possibilities are limitless, from personalized medicine to remote surgeries, and the potential to improve patient outcomes is immense. This ongoing digital transformation in the Middle East underscores how the region stands poised to become a global leader in digital health, showcasing how technology can enhance the quality of care and transform lives.

Conclusion

In conclusion, the digital transformation of healthcare in the MENA region is not just a trend but a significant movement towards a more efficient, effective, and equitable healthcare system. The insights and innovations discussed at the Digital Transformation Summit illustrate a promising future where advanced technologies will continue to revolutionize patient care, driven by digital transformation in the Middle East. By embracing innovative technologies like AI for healthcare, IoT, and 5G, countries such as the UAE and Saudi Arabia are setting new standards for patient-centric care. The MENA region is undoubtedly on the path to becoming a global leader in digital health, demonstrating how the digital transformation in the Middle East is profoundly impacting healthcare and patient outcomes.

Source: www.delveinsight.com